Nike’s purchase of RTFKT hints at what its metaverse will look like

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Nike announced its first substantial foray into the metaverse yesterday (Dec. 13) with the purchase of RTFKT (pronounced “artifact,” of course),
a non-fungible token (NFT) studio that produces digital collectibles, including virtual sneakers.

https://qz.com/2102247/nikes-purchase-of-rtfkt-is-one-step-closer-to-the-metaverse/